Whats Your
Problem?

The problem is that there are mainline agencies and then there are digital agencies, both trying to crack the digital walnut. The problem is that obsession for technology has taken over the need for proper ideation-led campaigns. The problem is that platform integration has taken over marketing strategy. The problem is that numbers are given more rational than actually solving the marketing jigsaw at its core. The problem is that most agencies just design communication, completely forgetting about content. The problem is that we break ideas in film, print or digital and not a solution that integrates the need of the brand. The problem is that integration is easier said than done.

The problem is that we are obsessed with solving your marketing problem at its
core and we just can’t stop.

What?
WYP is a media agnostic problem-solution creative agency for the digital era.

Who?
Within just 4 years of our existence, as part of the WYP Medulla network, we have become one of the most rewarded marketing communications agencies in the world. We are the first and only Indian agency to win 'Agency of the Year' at Cannes Lions 2017. We were also the highest awarded agency at the A-PAC EFFIES in 2018 and were also awarded Content Agency of the Year 2018 at ABBYS Goa.

How?
With a young and vibrant team of 60+ advertising professionals from diverse backgrounds, we are continuously churning out path-breaking work with each of the brands we are associated with. We are a truly integrated agency for today's world. Our campaigns are backed with rigorous research-led insights, which help us devise effective strategy out of consumer behaviour.

Services

  • Brand Consulting

    Brand consulting via Problem-Solution workshops

  • creative strategy (Mainline & Digital)

    Formulating creative communication strategy for the brand

  • Events & Activations

    Proposing best activation & event solutions

  • Intellectual Property Creation (IP’s)

    Creating IP’s for brand which can work as a long term strategy

  • Campaign Management

    Strategic & Tactical campaign creation to achieve marketing objectives

  • Digital & Social Media Mandate

    Constant engagement with consumers via Digital & Social channels to stay relevant

  • Website Design & Maintenance

    Brand’s digital hub creation & maintenance to achieve one stop information about brand

  • Social Listening & ORM

    Tracking conversations & responding to relevant conversations

Clients

Cannes Lion

The only agency in the country to win Agency of the year - 2016

Cannes Lion 2

The only agency in the country to win Agency of the year - 2016

Cannes Lion 3

The only agency in the country to win Agency of the year - 2016

Case Studies

Team

  • Amit Akali

    Founder - MD & CCO

    Amit has over 20 years of experience in Advertising, during which he held positions like National Creative Head of Grey India and Creative Head, Ogilvy Bangalore. He also shaped brands like Britannia, Reliance Mobiles, Honda, Killer Jeans, P&G, The Times of India, Cadburys, Bingo, Titan, Lenovo, SAB Miller, SBI, Hutch to name a few during his illustrious advertising career.
    The highlight of his career has been 3 Grand Prix ‘Campaign of the Year’ Abby Awards (perhaps a record for any Indian Creative) for: ‘Surprisingly SBI’ State Bank Of India, Hutch Rangashankara Theatre Festival and Killer ‘Green Fold’.

    He’s also the architect of one of the biggest Indian launches of FMCG sector in recent years - ITC Foods’ snack brand - Bingo!.
    He’s won over 200 national (Abby, Effies, Emvies) and international awards (Cannes, One Show, Media Spikes, London International, D&AD, Clio), both for effective and creative advertising including two continuous Cannes Golds (2013, 2014).

    An avid foodie, Amit used to write a weekly, restaurant review - ‘Live2eat’ for the Bangalore Mirror.

  • TEJAS MEHTA

    Founder & Director, Account Management & Strategy

    Tejas has over nine and half years of work experience of managing clients, of which nearly eight have been in advertising and communication with expertise across Consumer Durables, Finance, Hardware (Paint), Media and Home Appliances.

    After spending little over six years in mainstream advertising shifted to dynamic world of digital marketing to continue learning different aspects of marketing and follow keen interest in new age marketing solutions.

    He has helped shape brands like Hotstar, Facebook, Savan, Byjus, Amazon, Vodafone, Asian Paints, Cadbury Dairy Milk, Disney and HSBC.

  • Ruchita Zambre

    Group Creative Director, Art & Design Head.

    Ruchita has over 14 years of experience working in a good mix of animation, multi-media and mainline agencies including Kathaa Animation Studio, DDB Mudra, Tribal DDB, Law & Kenneth and Leo Burnett Mumbai.

    She has worked as a Art Group Head on an Asia-Pacific account of Procter & Gamble - Rejoice where she was responsible for leading the art and design for the brand campaigns across five countries - Thailand, Philippines, Vietnam, Malaysia and Indonesia.
    She has also worked on brands like General Mills – Pillsbury, Haagen Daaz, Reliance World and Mobile, ITC Vivel, ITC Fiama, Times Now, Indian Terrain, Everyuth, Bombay Dyeing, Godrej Interio, Anchor, Fem and many more. Early in her career she has also worked with Yash Raj Films (Design and Multimedia team) and assisted a renowned installation artist Shilpa Gupta.

    At WYP she heads all the creative teams and leads all the art and design work. She is also part of the core team at WYP along side Amit Akali (MD, Founder and CCO of WYP) and Tejas Mehta (Co-founder and Head of Business and Strategy at WYP).

    Apart from advertising she is also invested in another form of art; Dance. She is an acclaimed professional Bharatanatyam dancer. She has performed at various prestigious shows as well as won at national level dance competitions. She is part of a collaborative dancers’ group that regularly performs at shows and also runs a school for performing arts.

  • Deepu N Menon

    Business Head

    Deepu has over 12 years of experience in advertising having worked across various consumer segments pan India and West Africa. He started off with Bates India, and later moved on to become an important member of Red fuse communications which was India’s first integrated agency set up for managing a variety of brands under the Colgate Palmolive portfolio. He also served as the business head - account management and strategies, Ogilvy, handling Airtel in the African market.

    His expertise on analysing and coming out with behavioural insights gives edge to the campaigns he spearheads.

    Ranging from FMCG, BFSI, Telecom, Healthcare to F&B, Deepu, has closely worked on launching products in both urban and rural geographies.

    His expertise in handling a dynamic and diverse markets and in integrated systems gives him the ability to utilise various engagement points to give leverage to the campaigns.

    He was instrumental in setting up a team, developing strategies based on in depth research for rural communication for Colgate India which went on to winning various awards.

  • Rohan Hukeri

    AVP & Business Head
    Account Management & Strategy

    Rohan has over 10 years of experience in the digital space and has worked with agencies like Dentsu WAT Consult, FCB Ulka, Wunderman International. Throughout his carrier, he has successfully set up & managed the digital verticals for the respective agencies.

    He has worked across industries like FMCG, Auto, Fashion, BFSI, Entertainment, Sports, Real Estate, Technology, E-commerce etc. He has launched & managed international brands like Kellogg's, HSBC, Pringles, Bose, Colgate-Polmolive, Jaguar & Land Rover to name a few.

    Rohan is an adventure sports enthusiast, a professional skier & loves cooking.

Media